Stop Guessing Community ROI

Proved 42% hiring improvement for corporate sponsors of a global sales community

Amazon Web Services

Helped prove $50M in community-driven productivity gains for dev teams within enterprise customers

Stack Overflow

Tied engagement ot 100K-listener community to 2,600 measurable startup program acquisitions

Enterprise Sales Forum

The Challenge for Marketing & Product Leaders

"Our CFO is questioning our $200K developer community budget"

"We can't prove community activity drives enterprise deals"

"Our community spans GitHub, Discord, Slack - data is everywhere"

"Board wants ROI metrics, we only have engagement numbers"

Community is no longer a "nice to have", it's a strategic priority for the business

Cost vs. profit center

Lack of attribution

Missing holistic view

No meaningful metrics

Our Solution to Show Community Value

Cross-Platform Optimization

• Gather data from key community platforms (i.e. Slack, forums, etc.)

• Build attribution models linked back to community

• Implement community health scoring and metrics

Business Impact Analytics

• Provide plan to implement proven engagement strategies

• Optimize for business metrics (not vanity metrics)

• Create community business outcomes dashboards

Community ROI Assessment

• Catalog current community programs and investments

• Audit current community ROI measurement gaps

• Identify revenue, savings, and other attribution opportunities

Services connecting community engagement to measurable business impact

• Deliverable: Executive-ready ROI report identifying areas to optimize community potential and outcomes

• Deliverable: One source of truth for community engagement and activity tracking linked to business metrics

• Deliverable: Community dashboard providing insights on community business impact and goals

TribeROI Platform Preview

EARLY ACCESS: Join our design partner program and help shape the platform while getting priority access and preferred pricing.

Ask TribeROI for engagement ideas, review community performance, see real-time business impact from a single conversational interface

Community Agent with top-line community metrics

✓Former AWS Global Startup Advocate and Stack Overflow commercial leader building internal and external communities with measurable impact

✓Author of the book "Community-in-a-Box", an industry-standard in building & scaling communities, now in its second edition

✓Founded the Enterprise Sales Forum, a global community of 30K B2B sales professionals meeting monthly across 24 chapters

✓ Well-known speaker who has presented at over 100 events, industry conferences, and workshops on community strategy, management, and measurement

Mark understands the pressure tech leaders face to prove community ROI. His framework and hands-on experience has helped companies turn community investments into measurable business outcomes. He is now launcing TribeROI to pour his vast experience into AI agents that can help others scale and measure their communities.

Mark Birch

Founders and Community Experts

✓Former R&D Specialist at Supra, a leading web3 company, where she designed and scaled community systems supporting thousands of contributors

✓Built analytics and automation pipelines that processed multi-source and high-volume operational data from bounty submissions, engagement metrics, and cohort selection workflows

✓ Architected TribeROI’s Agentic AI platform on Google Cloud, combining orchestration, evaluation, and data intelligence layers into a unified system

✓ BS Mathematics & Computer Science, University of Helsinki

Luna is a product-oriented technical leader with deep expertise in agent architecture, rapid prototyping, and enterprise AI adoption. She bridges technical execution with strategic product thinking, and currently ranks in the top 0.7% globally in Listen Labs’ ML optimization challenge.

Luna Luovula

CEO & Community Expert

CTO & AI Technical Lead

"Transforms community building from art to science with frameworks that deliver measurable results."

- Bobby Liu, Co-Founder of Qrospay (former Co-Director of Founder Institute Vietnam)

"Mark addresses the challenges of creating, growing, and supporting strong communities with shared values & goals."

- Dave Thomas, Founder & Chairman of YOW!

“Encapsulates much of the wisdom and insights I learned in building lasting communities."​

- Aim Charoenphan, Managing Partner of Aim Ventures (former Co-founder & CEO of HUBBA)

What Tech Leaders Say

Contact Us

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