Stop Guessing Your Community's ROI

Proved 42% hiring improvement for corporate sponsors of a global sales community

Amazon Web Services

Helped prove $50M in community-driven productivity gains for dev teams within enterprise customers

Stack Overflow

Tied engagement ot 100K-listener community to 2,600 measurable startup program acquisitions

Enterprise Sales Forum

The Challenge for Marketing & Product Leaders

"Our CFO is questioning our $200K developer community budget"

"We can't prove community activity drives enterprise deals"

"Our community spans GitHub, Discord, Slack - data is everywhere"

"Board wants ROI metrics, we only have engagement numbers"

Community is often seen as a "nice to have", not a strategic priority for the business

Cost vs. profit center

Lack of attribution

Missing holistic view

No meaningful metrics

Our Solution to Show Community Value

Cross-Platform Optimization

• Gather data from key community platforms (i.e. Slack, forums, etc.)

• Build attribution models linked back to community

• Implement community health scoring and metrics

Business Impact Analytics

• Provide plan to implement proven engagement strategies

• Optimize for business metrics (not vanity metrics)

• Create community business outcomes dashboards

Community ROI Assessment

• Catalog current community programs and investments

• Audit current community ROI measurement gaps

• Identify revenue, savings, and other attribution opportunities

Services connecting community engagement to measurable business impact

• Deliverable: Executive-ready ROI report identifying areas to optimize community potential and outcomes

• Deliverable: One source of truth for community engagement and activity tracking linked to business metrics

• Deliverable: Community dashboard providing insights on community business impact and goals

TribeROI Platform Preview

EARLY ACCESS: Join our design partner program and help shape the platform while getting priority access and preferred pricing.

Ask TribeROI for engagement ideas, review community performance, see real-time business impact

Cross-Platform Analytics unifies all community data

ROI Dashboard that connects activity to business impact

Community chat provides targeted recommendations

Home dashboard shows holistic view of the community

✓ Former AWS Global Startup Advocate building communities with measurable impact

✓Author: "Community-in-a-Box", an industry-standard to build & scale communities

✓ Founder: Enterprise Sales Forum, global community of 30K members & 24 chapters

✓ Speaker: 50+ events on community strategy, management, and measurement

✓ Background: Stack Overflow, AWS, Oracle, and his previous startups

Mark understands the pressure tech leaders face to prove community ROI. His framework and hands-on experience has helped companies turn community investments into measurable business outcomes.

Mark Birch

Founder and Community Expert

"Transforms community building from art to science with frameworks that deliver measurable results."

- Bobby Liu, Co-Founder of Qrospay (former Co-Director of Founder Institute Vietnam)

"Mark addresses the challenges of creating, growing, and supporting strong communities with shared values & goals."

- Dave Thomas, Founder & Chairman of YOW!

“Encapsulates much of the wisdom and insights I learned in building lasting communities."​

- Aim Charoenphan, Managing Partner of Aim Ventures (former Co-founder & CEO of HUBBA)

What Tech Leaders Say

Contact Us

Get in touch to enhance your community's impact and growth today!