Prove what your community is worth
TribeROI connects your community tools and shows what they contributed to customer retention, referrals and support deflection.
Nothing to migrate · Read-only access to your tools
$409K to $784K
- Customer retention
- $408K
- Customer education
- $1.3K
- Account expansion
- $0 to $152K
- Sales pipeline
- $0 to $129K
- Hiring
- $0 to $66K
- Support deflection
- $0 to $16K
- Referrals
- $0 to $12K
- Advocacy
- No value set
- Product feedback
- No value set
Reads from the tools you already run
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Luma -
Discourse -
Discord -
GitHub -
DEV.to -
YouTube -
Pipedrive -
Substack -
Slack -
Meetup - CSV
Community has no metric an executive already trusts
Sales has pipeline, marketing has cost per acquisition, product has retention, and support has ticket volume. A finance team knows what all four mean and what to do about them. Community has member count and event attendance, and neither of those tells anyone what the money bought.
24%
of community professionals can confidently quantify their community’s value.
CMX Community Industry Report 2025, n=243
How it works
Connect your tools
TribeROI reads from the tools you already run on. Your community stays exactly where it is and nobody has to migrate anything.
Each source imports its history once, then stays current on a schedule with no further action from you.
Work out who is who
The same person is an email on a guest list, a handle in your forum, and a username on GitHub. Where the email matches, TribeROI counts them as one member.
Where only a name or handle matches, it asks you first.
Bridges
A bridge is a claim you make about your own community. Something like “members answering each other in the forum means fewer support tickets.”
You write the claim down and TribeROI tests it against your data as the data arrives. A claim can come back corroborated, or refuted, or with too little evidence to call either way. The refuted ones are the ones that change what you do next quarter.
Credit for the deals community touched
A customer came to a meetup, posted in the forum, came to another meetup, then got an introduction to a current customer. A week later they signed. Which of those earned the deal?
TribeROI runs five standard attribution models and shows you all of them. Each one splits the deal across events, content and connections in its own way. None of them changes the total, so the dollar figure is the same whichever model you pick.
Mark Birch built this
Fifteen years building communities, from a small group in New York to programs around the world.
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Enterprise Sales Forum
30,000 members, 24 chapters, 120 volunteers
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Stack Overflow
Launched the enterprise business
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AWS
Community programs for startups worldwide
Author of Community-in-a-Box, two editions.
Questions
- Do I have to move my community?
- No. TribeROI reads the tools you already use and changes nothing about them.
- Where does the dollar figure come from?
- Your finance numbers. What one renewal, deal or answered question is worth to you, or the amount an imported renewal or deal already carries. We supply the method and you supply the money.
- Which tools do you support?
- Luma, Discourse, Discord, GitHub, DEV.to, YouTube, Pipedrive and Substack connect directly. Slack comes in as a workspace export, Meetup as an attendee list, and anything else as a CSV.
Security & Privacy
Your members' data stays yours.
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Read-only
TribeROI never posts, edits or deletes anything in your tools.
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No AI training
We don't train models on your members' data, and neither does any provider we use.
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Deleted when you leave
Member data is deleted within 30 days of the end of your contract.
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EU transfers covered
Data leaving the EU moves under the EU Standard Contractual Clauses.
Become a design partner
Three to five design partner spots. You get it early and a say in what gets built.
Become a design partner