Prove what your community is worth
TribeROI connects your community tools and shows what they contributed to customer retention, referrals and support deflection.
$409K to $784K
- Customer retention
- $408K
- Customer education
- $1.3K
- Account expansion
- $0 to $152K
- Sales pipeline
- $0 to $129K
- Hiring
- $0 to $66K
- Support deflection
- $0 to $16K
- Referrals
- $0 to $12K
- Advocacy
- No value set
- Product feedback
- No value set
Community has no metric an executive already trusts
Sales has pipeline, marketing has cost per acquisition, product has retention, and support has ticket volume. A finance team knows what all four mean and what to do about them. Community has member count and event attendance, and neither of those tells anyone what the money bought.
76%
of community professionals cannot put their program’s value in business terms.
CMX Community Industry Report 2025, n=589
How it works
01
Connect your tools
TribeROI reads from the tools you already run on. Your community stays exactly where it is and nobody has to migrate anything.
02
Work out who is who
The same person is an email on a guest list, a handle in your forum, and a username on GitHub. TribeROI works out those are one member and counts them once.
03
Get a number you can defend
Each business result gets a dollar range, and every range opens up to show the activity and the reasoning behind it.
Bridges
A bridge is a claim you make about your own community. Something like “members answering each other in the forum means fewer support tickets.”
You write the claim down and TribeROI tests it against your data as the data arrives. A claim can come back corroborated, or refuted, or with too little evidence to call either way. The refuted ones are the ones that change what you do next quarter.
- Forum answers reduce support tickets Corroborated
Members now resolve 34% of questions, up from 29% over six quarters.
- Event attendance improves customer retention Not enough evidence
Not enough outcomes yet to judge it either way.
- Chat activity predicts account expansion Refuted
The accounts that expanded were not the chatty ones.
Credit for the deals community touched
A customer came to a meetup, posted in the forum, came to another meetup, then got an introduction to a current customer. A week later they signed. Which of those earned the deal?
TribeROI runs five standard attribution models and shows you all of them. Each one splits the deal across events, content and connections in its own way. None of them changes the total, so the dollar figure is the same whichever model you pick.
The range on your report comes from which deals count. The low end takes deals tied to a named member where the evidence backs the claim. The high end adds the rest, including deals matched through a member's company.
A closed deal, worked example
Where the deal's credit goes under each model
- Events
- Content
- Connections
Every row adds up to the same $40,000. The models move credit between events, content and connections. They never change the total.
Mark Birch built this. He has run communities for fifteen years, at AWS and Stack Overflow and on his own, hosted more than 300 events, and wrote Community-in-a-Box.
Questions
- Do I have to move my community?
- No. TribeROI reads the tools you already use and changes nothing about them.
- Where does the dollar figure come from?
- Your finance numbers. What one renewal, deal or answered question is worth to you, or the amount an imported renewal or deal already carries. We supply the method and you supply the money.
- Which tools do you support?
- Luma, Discourse, Discord, GitHub, DEV.to, YouTube, Pipedrive and Substack connect directly. Slack comes in as a workspace export, Meetup as an attendee list, and anything else as a CSV.
Become a design partner
Three to five design partner spots. You get it early and a say in what gets built.
Become a design partner