Prove what your community is worth
TribeROI connects your community tools and shows what they contributed to renewals, referrals and support costs.
$321k – $523k
- Renewals
- $186k–312k
- Referrals
- $88k–140k
- Support cost
- $47k–71k
- Sales pipeline
- No dollar figure
- Product feedback
- No dollar figure
Community has no metric an executive already trusts
Sales reports pipeline, marketing reports cost per acquisition, and product reports retention. A leadership team knows what those numbers mean and what to do about them. Member count and event attendance do not carry the same weight, so community turns up at budget season answering a question nobody asked.
76%
of community professionals cannot put their program’s value in business terms.
CMX Community Industry Report 2025, n=589
How it works
01
Connect your tools
TribeROI reads from the tools you already run on. Your community stays exactly where it is and nobody has to migrate anything.
02
Work out who is who
One member is an email on a guest list, a handle in the forum and a username on GitHub. TribeROI joins them up, so that person counts once instead of three times.
03
Get a number you can defend
Each business result gets a dollar range, and every range opens up to show the activity and the reasoning behind it.
Bridges
A bridge is a claim you make about your own community. Something like “members answering each other in the forum means fewer support tickets.”
You write the claim down, TribeROI checks it against your data as the data arrives, and tells you whether it holds up. Some come back supported. Some need more time. Some come back wrong, and knowing which of your beliefs is wrong is worth more than a dashboard that agrees with you.
- Forum answers reduce support tickets Supported
Members now resolve 34% of questions, up from 29% over six quarters.
- Event attendance improves renewals Not enough evidence
Six quarters of data so far. This one needs about twenty.
- Chat activity predicts account expansion Not supported
The accounts that expanded were not the chatty ones.
Credit for the deals community touched
A customer came to two meetups, asked a question in the forum, then signed a contract. How much of that deal belongs to the community?
There are five standard ways to answer that and they give different answers. TribeROI runs all five and shows you the spread, so you report a range and say which methods agree, instead of picking the highest number and hoping nobody checks.
A closed deal, worked example
Share of the deal credited to the community
Community credit on this deal runs from 12% to 38%. Four of the five methods put it above 20%.
Mark Birch built this. He has run communities for fifteen years, at AWS and Stack Overflow and on his own, hosted more than 300 events, and wrote Community-in-a-Box.
Questions
- Do I have to move my community?
- No. TribeROI reads the tools you already use and changes nothing about them.
- Where does the dollar figure come from?
- Your finance numbers. Your cost per support ticket, your average deal size, your renewal rates. We supply the method and you supply the money.
- Which tools do you support?
- Luma, Discourse, GitHub, DEV.to, YouTube, Pipedrive and CSV. Discord, Meetup, Substack and Slack are next.
Become a design partner
Eight spots through the 3.0 release. You get it early and a say in what gets built next.
Become a design partner