Prove what your community is worth
TribeROI connects your community tools and shows what they contributed to renewals, referrals and support costs.
$321k – $523k
- Renewals
- $186k–312k
- Referrals
- $88k–140k
- Support cost
- $47k–71k
- Sales pipeline
- Never estimated
- Product feedback
- Never estimated
Community has no metric an executive already trusts
Sales has pipeline, marketing has cost per acquisition, product has retention, and support has ticket volume. A finance team knows what all four mean and what to do about them. Community has member count and event attendance, and neither of those tells anyone what the money bought.
76%
of community professionals cannot put their program’s value in business terms.
CMX Community Industry Report 2025, n=589
How it works
01
Connect your tools
TribeROI reads from the tools you already run on. Your community stays exactly where it is and nobody has to migrate anything.
02
Work out who is who
The same person is an email on a guest list, a handle in your forum, and a username on GitHub. TribeROI works out those are one member and counts them once.
03
Get a number you can defend
Each business result gets a dollar range, and every range opens up to show the activity and the reasoning behind it.
Bridges
A bridge is a claim you make about your own community. Something like “members answering each other in the forum means fewer support tickets.”
You write the claim down and TribeROI tests it against your data as the data arrives. A claim can come back corroborated, or refuted, or with too little evidence to call either way. The refuted ones are the ones that change what you do next quarter.
- Forum answers reduce support tickets Corroborated
Members now resolve 34% of questions, up from 29% over six quarters.
- Event attendance improves renewals Not enough evidence
Six quarters of data so far. This one needs about twenty.
- Chat activity predicts account expansion Refuted
The accounts that expanded were not the chatty ones.
Credit for the deals community touched
A customer came to two meetups, asked a question in the forum, then signed a contract. How much of that deal belongs to the community?
There are five standard ways to answer that and they give five different answers. TribeROI runs all of them and shows you the spread, so you report a range and name the methods behind it. That is the version that survives a finance review.
A closed deal, worked example
Share of the deal credited to the community
Community credit on this deal runs from 12% to 38%. Four of the five methods put it above 20%.
Mark Birch built this. He has run communities for fifteen years, at AWS and Stack Overflow and on his own, hosted more than 300 events, and wrote Community-in-a-Box.
Questions
- Do I have to move my community?
- No. TribeROI reads the tools you already use and changes nothing about them.
- Where does the dollar figure come from?
- Your finance numbers. Your cost per support ticket, your average deal size, your renewal rates. We supply the method and you supply the money.
- Which tools do you support?
- Luma, Discourse, GitHub, DEV.to, YouTube, Pipedrive, Substack and CSV. Discord, Meetup and Slack are next.
Become a design partner
Three to five design partner spots through the 3.0 release. You get it early and a say in what gets built next.
Become a design partner