Stop Guessing Community ROI
We give marketing & product leaders analytics that prove community generates revenue, fosters innovation, saves money
Get Your Community ROI Assessment today!
"Proved 42% hiring improvement for corporate sponsors of a global sales community"
Enterprise Sales Forum
"Helped prove $50M in community-driven productivity gains for dev teams within enterprise customers"
Stack Overflow
"Tied engagement of 100K-listener community to 2,600 measurable startup program acquisitions"
Amazon Web Services
The Challenge for Marketing & Product Leaders
Community is no longer a 'nice to have', it's a strategic priority for the business
"Our CFO is questioning our $200K developer community budget"
"We can't prove community activity drives enterprise deals"
"Our community spans GitHub, Discord, Slack - data is everywhere"
"Board wants ROI metrics, we only have engagement numbers"
Cost vs. profit center
Lack of attribution
Missing holistic view
No meaningful metrics
Our Solution to Show Community Value
Cross-Platform Optimization
- Gather data from key community platforms (i.e. Slack, forums, etc.)
- Build attribution models linked back to community
- Implement community health scoring and metrics
Business Impact Analytics
- Provide plan to implement proven engagement strategies
- Optimize for business metrics (not vanity metrics)
- Create community business outcomes dashboards
Community ROI Assessment
- Catalog current community programs and investments
- Audit current community ROI measurement gaps
- Identify revenue, savings, and other attribution opportunities
Services connecting community engagement to measurable business impact
Executive ROI Dashboard
Executive-ready ROI report identifying areas to optimize community potential and outcomes
Revenue Attribution
One source of truth for community engagement and activity tracking linked to business metrics
Cross-Platform Analytics
Community dashboard providing insights on community business impact and goals
Early Access
TribeROI Platform Preview
Ask TribeROI for engagement ideas, review community performance, see real-time business impact from a single conversational interface
Join our design partner program and help shape the platform while getting priority access and preferred pricing.
Join Design Partner Program
Founders and Community Experts
Mark understands the pressure tech leaders face to prove community ROI. His framework and hands-on experience has helped companies turn community investments into measurable business outcomes. He is now launching TribeROI to pour his vast experience into AI agents that can help others scale and measure their communities.
- Former AWS Global Startup Advocate and Stack Overflow commercial leader building internal and external communities with measurable impact
- Author of the book 'Community-in-a-Box', an industry-standard in building & scaling communities, now in its second edition
- Founded the Enterprise Sales Forum, a global community of 30K B2B sales professionals meeting monthly across 24 chapters
- Well-known speaker who has presented at over 100 events, industry conferences, and workshops on community strategy, management, and measurement
Luna is a product-oriented technical leader with deep expertise in agent architecture, rapid prototyping, and enterprise AI adoption. She bridges technical execution with strategic product thinking, and currently ranks in the top 0.7% globally in Listen Labs' ML optimization challenge.
- Former R&D Specialist at Supra, a leading web3 company, where she designed and scaled community systems supporting thousands of contributors
- Built analytics and automation pipelines that processed multi-source and high-volume operational data from bounty submissions, engagement metrics, and cohort selection workflows
- Architected TribeROI's Agentic AI platform on Google Cloud, combining orchestration, evaluation, and data intelligence layers into a unified system
- BS Mathematics & Computer Science, University of Helsinki
What Tech Leaders Say
"Transforms community building from art to science with frameworks that deliver measurable results."
Bobby Liu
Co-Founder of Qrospay (former Co-Director of Founder Institute Vietnam)
"Mark addresses the challenges of creating, growing, and supporting strong communities with shared values & goals."
Dave Thomas
Founder & Chairman of YOW!
"Encapsulates much of the wisdom and insights I learned in building lasting communities."
Aim Charoenphan
Managing Partner of Aim Ventures (former Co-founder & CEO of HUBBA)
Contact Us
Get in touch to enhance your community's impact and growth today!